Mary Phipps

Founder and Managing Director, Phipps Strategy | Established 2023

As the founder of Phipps Strategy, I provide strategic advisory services to global companies expanding into Australia, and offer valuable insights to international businesses seeking USA market expertise. Although now based in Sydney Australia, much of my career has been focused on USA and global markets, allowing me to support clients with comprehensive, cross-border strategies.

With senior leadership experience in multinational corporations like Novartis (USA/ANZ) and Alcon, as well as dynamic SMEs such as QBiotics (USA, EU, UK, ANZ) and Novogen (USA/AUS), I have had the opportunity to work across diverse global markets. This exposure has equipped me with a wealth of commercial expertise and a unique global perspective. My ability to navigate complex markets, including both Australia and the USA, enables me to deliver tailored solutions that drive sustainable growth for my clients.

Key Achievements:

• Marketing Strategy: Launched and managed 50+ brands, ranging from US$2MM to US$100MM, delivering substantial business value through customer-centric strategic brand plans.

• Channel Strategy: Drove +43% growth in corporate accounts through effective channel strategy and account management.

• Business Development & Leadership: Led the global launch of a new brand, fostering a strong, productive partnership with international marketing and distribution partners.

• Sales Leadership: Led a high-performing, multichannel sales team of 40+, surpassing market growth by +9%.

• Board Communications: Skilled in presenting business plans, securing board input, and driving strategic initiatives. Graduate of the Australian Institute of Company Directors.